Many businesses see the “Boost” button as an easy shortcut to advertising, but they don’t fully understand what it actually does.
When you boost a post, you’re essentially paying for engagement in the form of likes, comments, and shares. But as a business, your ultimate goal is likely to generate leads or sales – and boosting posts won’t help you achieve either of those objectives.
The only effective way to advertise your business on social media is through the ads manager tool. This allows you to specify the exact goal you want to achieve with your ads, whether it’s increasing website traffic, generating leads, or driving sales.
Don’t fall into the trap of boosting posts – instead, use the ads manager tool to create targeted campaigns that deliver real results for your business.
Many businesses see the “Boost” button as an easy shortcut to advertising, but they don’t fully understand what it actually does.
When you boost a post, you’re essentially paying for engagement in the form of likes, comments, and shares. But as a business, your ultimate goal is likely to generate leads or sales – and boosting posts won’t help you achieve either of those objectives.
The only effective way to advertise your business on social media is through the ads manager tool. This allows you to specify the exact goal you want to achieve with your ads, whether it’s increasing website traffic, generating leads, or driving sales.
Don’t fall into the trap of boosting posts – instead, use the ads manager tool to create targeted campaigns that deliver real results for your business.
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